Presentations and Syndicated Reports

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		Presentations and Syndicated Reports

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Presentations and Syndicated Reports

Presentations

SIRS is able to combine research with our experience and knowledge to help clients develop action plans. Typically we present client results along with suggestions to ensure successful reaction to the marketplace.

Chris Ohlinger, CEO, is also a nationally recognized expert in the field of market research and implementing research into strategic planning. Chris has presented to organizations such as the National Retail Federation, Grocery Manufacturers Association, Food Marketing Institute, and the Retail Advertising and Marketing Association. Chris is available for presentations on topics such as:

Today's Shoppers New Value Equation
Supercenters
Motivating Associates
Strategic Planning
The Future of Retailing
The Knowledge System
Service and Agenting

If you would like Chris to present to your organization or company, please contact us at knowledge@sirsinc.com or 859-781-9700.

Syndicated Reports

“Concepts of the Future, Boom or Bust”, our most recent syndicated report published in September 2005, examined how five new concept stores are doing and how they compare to Wal-Mart.
These new concepts were:

Super Saver in Baton Rouge, LA,
Kroger Marketplace in Columbus, OH,
Safeway Lifestyle in Tempe, AZ,
Dollar General in Nashville, TN
Wegman’s in Ocean City, NJ
Wal-Mart Neighborhood Market in Indianapolis, IN

SIRS’ examined shoppers’ perceptions of each of these new concepts, looking at both strengths and weaknesses of the concepts, departments, and services offered. How do these concepts compare to average US supermarkets? How do they compare to Wal*Mart? And, most importantly, how are they performing versus the competition in their own markets? What are their successes and failures?

For information on how to purchase this recently published syndicated report, please contact us at knowledge@sirsinc.com or call us at 859-781-9700.

Another syndicated report, "The Future of Today's Retailers", was published in June 2003. This research shows that Value Centers will dominate the future (stores that have a clear focus establishing a total low price position within the categories they compete – plus at least on other major consumer centric strength). Using shopper attitudinal and behavior measurements, we see Value Centers dominating in a large number of key categories. In general, Value Centers occupy the most desirable position in shoppers' minds. If traditional merchants do not improve, a good number will disappear because of weak branding/lack of customer appeal.

For information on how to purchase this syndicated report or to see a more complete preview, please contact us at knowledge@sirsinc.com