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Home | Innovative Services | Associate Attitude Studies

Associate Attitude Studies

TEAMBUILDERSM Your employees reflect your business.

With SIRS' TeamBuilder discover the attitudes your associates have toward their company, store, management, responsibilities, and future.  Understand what drives associate attitudes, how they view their store, how well you are meeting their needs (compared to national norms), and how their views of your company and its competition match or conflict with consumers'. 

What makes TeamBuilder different is that SIRS' research compares associate and management attitudes with consumer opinions. This helps provide integrated analysis and comprehensive actionable recommendations.  For example, if senior management believes your prices are superior to competition, but your employees and customers do not – you need to take specific action.

SIRS obtains feedback in areas such as comprehensive training, expectations, consistent management, compensation, cross training, and career opportunities – from all levels of the organization.

Key TeamBuilder features:

  • Associate Attitudes Directly Relatable to Consumer Attitudes  
  • Goals and Expectations
  • Views of Your Company vs. Competition
  • Performance Evaluation
  • Employee Performance/Reward Development
  • Team Action Plans
  • Trending Analysis

Maximize the value of TeamBuilder by sharing a portion of the results and discussing action to be taken with associates. This increases participation, generates enthusiasm and creates an engaged and united organization. The best users of TeamBuilder have learned how to integrate bonus incentives with employee performance.

Once the associate, senior management and consumer readings are taken, SIRS can help leverage the information and their experience by helping retailers relate realistic employee goals and expectations to day-to-day in-store actions as well as to compensation and other rewards and incentives.

Your associates impact how customers view your business – make sure it's positive by contacting SIRS and starting your TeamBuilder system today.


Questions or comments? Please send mail to knowledge@sirsinc.com or call us at 859-781-9700
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