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Interactive Voice Response - IVR
SIRS works with clients to identify if an IVR project is right for them. Clients can run IVR projects for multiple stores/locations using multiple interviewing instruments at any given time. The potential for these projects is limitless and cost effective. Adding more value is combining IVR with traditional research techniques, forming hybrid systems that lead to actionable results.
In a standard IVR study, respondents/customers call in to a toll free number, enter a code, and take a brief survey. IVR studies are set up using touch-tone keys. Digitally capturing verbal, open-ended responses is one of the benefits of IVR – it is easy-to-edit and can present direct comments from customers. You can also listen to responses directly by calling a special line.
Whether you want to gauge consumer acceptance, recruit panels or respondents, or even use with in-home testing – SIRS can provide the creative, affordable solution for you.
Questions or comments? Please send mail to knowledge@sirsinc.com or call us at 859-781-9700
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