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Shopper Defector & Conversion
Shopper Defector and Conversion Analysis
The two greatest opportunity targets are 1) customers who are on the verge of leaving you and 2) customers who are on the verge of leaving your competition. If you focus on either of these "disgruntled" groups with appeals that hit their hot buttons, you can do a better job of retaining loyal shoppers and gaining your competitors' shoppers that are in search of a change. In fact, your chances of converting shoppers from one or both of these groups are over twenty times greater than with other types of shoppers.
SIRS will help you identify and target high potential convertible and high-risk vulnerable shopper opportunities.
Shopper Defector and Conversion Analysis identifies:
- How many customers are high-risk vulnerable or high potential convertible
- Who are these shoppers (demographics, geography, lifestyle, etc.)
- Why are they vulnerable or convertible
- Where they shop now and/or where they plan to defect
- What can be done to insure current shoppers won't defect and convertible shoppers become loyal ones
Questions or comments? Please send mail to knowledge@sirsinc.com or call us at 859-781-9700
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