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Behavior & Attitude Modification
Behavior & Attitude Modification Systems (BAMS)
BAMS is a cost effective, sales related consumer based marketing information system developed specifically for consumer service companies with large numbers of low volume outlets (i.e. restaurants, banks, specialty stores, etc.) or business offering an extremely wide array of departments or services.
BAMS identifies:
- Existing sales potential and realistic sales targets
- How to best increase market share in total and by department
- Your market position and your competitors among all potential customers
- How to best gain and maintain loyal customers
- How well your stores, departments, and/or services are performing vs. their potential and vs. their direct competition
- Which demographic groups you are attracting – and missing
- Which geographic areas offer the greatest opportunities through merchandising, promotion, and/or new stores
- Which new concepts, specialty services are the most desirable
BAMS combines IVR telephone survey results, TeamBuilder and census driven information – along with sales and store action planning. RESULT: affordable, customized, actionable, sales related outlet-specific information, plus a database of customers who can be marketed to on a pinpoint basis.
Questions or comments? Please send mail to knowledge@sirsinc.com or call us at 859-781-9700
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