Online Interviewing

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Online Interviewing

Online interviewing, or web interviewing, is increasingly becoming a viable option for research. Although not ideal for all research studies, the internet and its audience can be a cost effective and quick way to get answers.

If it is strictly quantitative information you need, from a broad audience, web interviewing might be the way to go. Typically, surveys need to be brief and straightforward – complicated surveys will lead to a high drop out rate. SIRS can develop studies that pre-qualify respondents, sending the right audience to your survey, or use a broad based pool of respondents through online opinion groups.

Online studies are also a great way to get consumer feedback on visuals – signage, advertising, special displays, store layouts, and new concepts.

SIRS will work with you to identify your objectives and decide if online surveying is right for you. If not, SIRS can provide other innovative, cost effective solutions for your research needs.