Quantitative

		Analysis

		In-Store Interviewing

		Mail Surveys

		Online Interviewing

		Telephone Interviewing

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Quantitative

Understanding consumer attitudes that are related to behavior is more important than ever in today's competitive environment. With proven sales predictive models, SIRS quantitative research provides results that lead to successful strategic, business or brand planning – from vision, mission and new concept development to actionable analysis and measuring progress, success and solutions. SIRS' research systems ensure continuous improvement for our clients.

SIRS designs the best research approach for you, beginning with problem and methodology definition. Then we devise lifestyle scenarios and pre-screening questions that encourage the highest percentage of relevant respondents. Analysis can include advanced multivariate statistics combined with secondary information such as sales, census and lifestyle data, relevant market and competitive conditions, Best-of-the-Best practices and normative information – adding valuable knowledge to traditional research results.

Capabilities:

95 In-House Interviewing Stations
Separate Dialing Rooms
Accredited Supervisors
Remote Client Monitoring
Quality Measurement Tracking
Intercept and In-Store
Mail / Self-Administered Surveys
Scanable Survey Forms
Online / IVR Services

Innovative Services:

Team Action Planning
Loyalty Targeting
Consumer Response Center
Associate Evaluation
SWAT Studies Within 7 Days
Brand Differentiation & Planning
Defector/Conversion Analysis
Sales Predictive Analysis