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SIRS has experience providing clients with research panels – a pre-selected group of people used more than once over a specific period of time. Panels are used to gauge consumer response to critical, real-time issues – adding incredible value to marketing and strategic initiatives. With a research panel, you can quickly react to new consumer "hot buttons" – instantly understanding if it's a true long-term trend or a brief influence on consumer behavior.

We currently have a large database of qualified respondents, varying in economic, social, and racial profiles. Panels can be developed via our SIRS database, telephone interviewing, in person, or via the internet. SIRS will recruit, test, and maintain the panel – including replenishing when necessary.

SIRS is also developing a unique panel concept – Shoppers Council USA. This large panel, representing a cross-section of the US population is a great way to continuously obtain consumer opinion about shoppers' needs, beliefs, and behaviors. Imagine introducing a new concept or product and having consumers at your fingertips – providing quick and easy feedback for you.

Contact SIRS today to begin building your panel of consumers.