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Qualitative

Click here to view our current and (previous) Qualitative and Quantitative newsletters.

SIRS award winning qualitative services provide in-depth understanding of issues, questions, and behaviors. Using state-of-the-art techniques to probe specific subjects with a target audience is an effective way to better understand what drives opinions and decisions. With the ability to provide services nationally, state-of-the-art local facilities, and an extensive database – SIRS can supply the audience you need, where you need it.

SIRS works with clients to ensure the best-qualified respondents, innovative techniques, effective discussion guides, and moderators who elicit information without leading. We provide valuable direction, answers to your questions, and a greater understanding of consumer attitudes.

It's surprising what sitting down and listening to consumers can reveal.

Please take a minute to see for yourself why our facilities are award winning.

Our Cincinnati/Northern Kentucky facility is located just minutes from the Greater Cincinnati Airport. Please click here for directions, hotels, restaurants, and area attractions.

For any questions relating to our Qualitative Services, please call Lori Kolde, Vice President, Qualitative Operations, at 513-922-8662 or email her at lkolde@sirsinc.com.

$$ If you would like to join our consumer database and earn cash for your opinions, click here. $$