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Awards/News
For the past six years, SIRS has been presented with the Impulse Survey Award which identifies it as one of the Top 10 market research companies in the world. SIRS is one of only a handful of market research companies to have achieved this recognition. The Impulse Survey rates over 900 domestic and international companies by evaluating the quality of six criteria: recruiting, personnel, location, service, value, and the physical facility.
The Top 10 Trends in 10 Industries
How do trend spotters find what they’re looking for? They keep their eyes open. In an article that looks at how experts spot trends, Chris Ohlinger shares some insight, “many of our biggest clients are very concerned about distinguishing trends from fads.” He goes on to explain that companies want to capitalize on an idea in a hurry – but cautions that they should know for certain if it’s a long term trend or just a passing fad. February 2004
Stewart Rivals Look for Piece of Lifestyle Pie
By Michael Kahn
In an article about the impact Martha Stewart’s conviction could have on her business, Chris Ohlinger predicts the damage to Stewart’s image would spur some Kmart customers to shop elsewhere saying “This – at least in Kmart’s sense – is the unkindest cut of all since Martha Stewart was one of their few remaining strength…” March 2004
http://www.reuters.com/newsArticle.jhtml?type=topNews&storyID=4533042
Talk Show – Wal-Mart Nation Fewer Smiles in the Aisles
By Wendy Zellner
Based on interviews conducted early this year by Service Industry Research Systems, scores at Wal-Mart Stores' discount and supercenter outlets have dropped more than 20% since 1999. April 2003
http://www.businessweek.com
Are Department Stores Dying?
By Jeffrey A. Tachtengerg and Ann Zimmerman
Staff Reporters of The Wall Street Journal
Much of those gains have come at the expense of department stores, as discounters and specialty retailers begin to offer shoppers more alternatives than ever. Department stores' share of the apparel market has fallen to 40% from 70% two decades ago, says market researcher Chris Ohlinger (of SIRS). May 2002
http://www.wsjclassroomedition.com/archive/02may/COVR_department.htm
Wal-Mart Is Eating Everybody's Lunch
By Robert Berner in Chicago and Stephanie Anderson Forest in Dallas
In recent years, as Wal-Mart Stores Inc. (WMT) has added groceries to its all-in-one stores in the area, the discounter has made big inroads. …According to Chris Ohlinger, chief executive of retail consulting firm Service Industry Research Systems Inc. "The Neighborhood Markets are the traditional food retailer's worst nightmare." April 2002
http://www.businessweek.com/magazine/content/02_15/b3778053.htm
Saving Customer Service – Are Retailers Up to the Challenge?
By Susan Reda, Senior Editor
Research conducted by Chris Ohlinger, president and chief executive officer of Service Industry Research Systems, supports the notion that customer expectations of outstanding service have changed significantly in the last five years. January 2001
https://www.stores.org/archives/jan01cover.asp
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